About the company and project goals
The company was founded in 1831 and has gained a strong reputation and investment portfolio over the years. There have been many innovations and changes over the years and now it's time for a corporate website.
The new web product representing the company should convey their strengths related to their long history and combine them with progressive views that continue to scale their business and grow in strength. Therefore, the design task was to combine two contradictions that will create a sense of reliability and a light form of futurism in the audience
The company was founded in 1831 and has gained a strong reputation and investment portfolio over the years. There have been many innovations and changes over the years and now it's time for a corporate website.
The new web product representing the company should convey their strengths related to their long history and combine them with progressive views that continue to scale their business and grow in strength. Therefore, the design task was to combine two contradictions that will create a sense of reliability and a light form of futurism in the audience
Solution
To achieve the goal, five principles were formed on which visual communication was built. A dynamic grid, allegory of columns from the times of classicism, a contrast in size, no clear calls to action, a light futuristic mood — these are the elements that demonstrate the company's character, philosophy and strength. And of course, we couldn't do without animations, atypical structures and block mechanics that add vibrancy and authenticity to the project without conflicting, but rather supporting the 5 key pillars.
